How to Market Your Business Like a “Mad Man”

Photo, AMC

Photo, AMC

Sometimes the best advice comes from the most unexpected sources, like your favorite TV shows.  AMC’s hit series Mad Men, which is set in the advertising world of the swinging sixties, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today.

Although it’s been a little over a year since the final episode aired, Mad Men has left a lasting impression not only on the women who swoon for Don Draper (brilliantly played by Jon Hamm) but also on sales and marketing professionals alike. After all, Draper, a superstar creative director, seems to have the secret sauce of business running through his veins.

On a personal note, I just recently binge watched Mad Men and often find myself in the middle of a work day asking “What would Don Draper do?” And while I wouldn’t take relationship advice from Draper, (the guy’s a train wreck in the love department) the fictional Ad man and honorary marketing god, has plenty to say, and when he talks, we all listen.

Here are four brilliant Mad Men quotes and how they translate to today’s world of real estate sales and marketing. Even if you’ve never seen the show, you’ll still enjoy the wit and wisdom that is Mad Men. Continue reading

Top Keller Williams Real Estate Team Offers Free Housefax Reports to Homebuyers

WASHINGTON, August 1, 2016 /PRNewswire/ – The home buying experience for Metro D.C. homebuyers has been enhanced thanks to Housefax, a leader in residential property information products, and Jennifer Young Homes, the number one Keller Williams Agent in Virginia.

Jennifer Young, CEO and licensed realtor, recently launched a new campaign to leverage the Housefax brand while distinguishing her team’s services. Serious homebuyers working with the Jennifer Young Homes Team can now request a free Housefax Report before writing a contract to help them save both time and money. Young is a subscriber of Keller Williams Housefax PRO, a customized subscription plan for Keller Williams Agents.

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Buyer’s Guide: 10 Essential Items you Must Bring to an Open House

OH Tool Kit

Attending an Open House, or several, this weekend? House hunting can quickly turn from fun to daunting by house number three. But it doesn’t have to be. Here’s our list of essential items to bring with you to your next Open House.  You’ll get the most out of your visit with a little prep and a few common household items.

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12 BEST Summer Open House Tips We’ve Ever Seen

Summer’s here and that means BBQs, beaches and Open Houses! If done right, an Open House can be a great event to impress sellers while attracting new clients. Here’s a collection of our favorite Open House tips EVER — everything from unique ways to promote your event to the oh so critical follow-up.

#OpenHousefax

#OpenHousefax

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7 Easy Ways to Prepare Your Home to Sell

 

Seven Easy Ways To Prepare Your Home To Sell

Before you pay a home staging firm to try to entice home buyers to purchase your house, and definitely before you spend thousands on home upgrades, it is important to understand you do not have to invest a fortune or a massive amount of time to prepare your home to sell.

What are some of the best ways to prepare your home to sell that do not cost a fortune or demand a lot of time? Here are 7 easy ways to prepare your home to sell that will help you get the most out of your property and potentially get it sold quickly.

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30% of Homeowners Purchased Their Home after Viewing its Housefax Report®

Sold Sign

WASHINGTON, May 18, 2016 /PRNewswire/ – Housefax today announced results of a survey that shows 30% of homeowners purchased their home after viewing its Housefax Report. From those who did not purchase a house after viewing its Housefax Report, the number one reason provided was the price of the home.

  • Furthermore, an additional survey revealed that 68% of respondents submitted an offer within two weeks of viewing the Housefax Report.
  • And when asked if Housefax played a role in their decision, another 68% of respondents said “yes.”

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5 Things First Time Home Buyers Must Consider Before Buying

If it’s your first time buying a house, there is a good chance you’re overwhelmed with everything that goes into purchasing real estate.

There are common steps to buying a house and you should familiarize yourself with them prior to jumping into a home search.

In addition, here are five things first time home buyers MUST consider BEFORE buying.

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Housefax Offers Co-branded Reports to Keller Williams Agents

The deal also includes special pricing and access to a unique version of Housefax Pro

Key Takeaways

  • Housefax is now offering a customized subscription program for Keller Williams agents.
  • The deal includes a special pricing arrangement and the opportunity to send clients co-branded property history reports.
  • Keller Williams also announced partnerships with Zillow and Dronebase at the company’s Family Reunion event this year.

Keller Williams agents came away with more than one steal at their 2016 Family Reunion. At this year’s event, the company announced partnerships with big industry players Zillow and Dronebase, and to round out the exclusive opportunities in home data management, Housefax (which provides in-depth property information services) also joined forces with the real estate giant in offering a customized program for KW team members. Continue reading

Housefax® Offers Exclusive Pricing to Keller Williams’ 133,000 Associates

Housefax Logo

WASHINGTON, Feb. 17, 2016 /PRNewswire/ — Housefax, a leader in residential property history information and reports, announces an exclusive pricing arrangement with Keller Williams, the world’s largest real estate franchise by associate count.  As part of the deal, agents will have the ability to offer homebuyers co-branded Housefax Property History Reports® as part of a customized subscription program.

Since 2012, tens of thousands of consumers and real estate professionals have viewed Housefax Property History Reports, which contain extensive property-specific information, not typically found in the MLS, such as building permit and loan history, fire incidents and nearby natural hazards. Continue reading