Holy Shnikes Batman! Since our last blog post, we’ve been flooded with questions about Lead Magnets and how to create them. So, by popular request, we’ve written this foolproof step-by-step guide to help you create the perfect Lead Magnet.
If you’re like most real estate professionals, you’re spending a lot of time online, attracting clients. But people are naturally skeptical of everything they read and see online. How, then, can you get users who visit your site to seek out your expertise and even share their personal contact information? By building TRUST.
Are you doing everything you can to build trust online?
Experts agree there are 16 building blocks of trust. Many of these characteristics can be demonstrated on your website and through interactions on social media. Let’s take a look at four easy things you can do today to convey trust and improve your lead gen efforts.
Home buyers cite school proximity and quality as key deciding factors in home purchase
WASHINGTON, August 1, 2016 /PRNewswire/ – Housefax, a leader in residential property history information, continues to enhance its property history report for consumers and industry professionals. Recently, Housefax added local school data including proximity, enrollment size, total expenses and advanced placement opportunities to its flagship report. View a sample report here.
Congratulations! You made the big decision to sell your home. You’ve spent your weekends getting your treasure ready for the big day when it finally hits the market.
You’ll soon open your doors to dozens, if not hundreds of wonderful people. Unfortunately, it may also attract less desirable visitors. Your real estate agent understands this and will take precautions on your behalf. As a home seller though, there are things you can do as well.
Here’s a great Home Seller Safety Tips infographic from the California Association of Realtors followed by six additional home seller safety tips:
September is Realtor® Safety Month. It’s a good time to review your procedures and make sure that you aren’t taking unnecessary chances when showing a house, working late, or even marketing yourself online. When it comes to protecting yourself and your team, there’s a lot to keep in mind. We’ve gathered some of our favorite safety tips below. Feel free to share your tips or stories in the comments.
Note: Housefax isn’t affiliated with any of the products or websites mentioned below.
Don’t share personal information in ads or on social media
Remove your personal information from anything available to the public. Use a Google Voice number in lieu of personal cell phone numbers. Use general email addresses like “email@example.com” or even generate an email address for a home – 1234MainStreet@gmail.com – that you could use for marketing materials and give to clients. (Nobu Hata, NAR Director of Member Engagement) Continue reading
A few residents of a small Wyoming town recently received some bad news. A study with volunteer participants showed higher than normal levels – as much as 10 times the national average – of volatile organic compounds (VOCs) present in participants’ bodies. VOCs have been linked to a number of health issues including problems breathing, rashes, headaches, nosebleeds, and even more serious ailments including cancer and reproductive disorders.
VOCs can come from a variety of sources. However, researchers behind this particular study are concerned about the possibility of VOC-contaminated air and drinking water from nearby natural gas operations. In March, a study by Stanford University researchers found evidence that the fracking operations near the town “have had clear impact to underground sources of drinking water.”
“Fracking” – short for hydraulic fracturing, a process of injecting pressurized water and sand into shale deposits to create fractures that make it easier to extract oil, natural gas, or even water – has been used since the late 1940s. In recent years, the process has come under increased scrutiny by environmental groups that claim fracking produces far-ranging negative consequences, both to the environment and to people who live in the areas where fracking occurs. Continue reading
Sometimes the best advice comes from the most unexpected sources, like your favorite TV shows. AMC’s hit series Mad Men, which is set in the advertising world of the swinging sixties, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today.
Although it’s been a little over a year since the final episode aired, Mad Men has left a lasting impression not only on the women who swoon for Don Draper (brilliantly played by Jon Hamm) but also on sales and marketing professionals alike. After all, Draper, a superstar creative director, seems to have the secret sauce of business running through his veins.
On a personal note, I just recently binge watched Mad Men and often find myself in the middle of a work day asking “What would Don Draper do?” And while I wouldn’t take relationship advice from Draper, (the guy’s a train wreck in the love department) the fictional Ad man and honorary marketing god, has plenty to say, and when he talks, we all listen.
Here are four brilliant Mad Men quotes and how they translate to today’s world of real estate sales and marketing. Even if you’ve never seen the show, you’ll still enjoy the wit and wisdom that is Mad Men. Continue reading
WASHINGTON, August 1, 2016 /PRNewswire/ – The home buying experience for Metro D.C. homebuyers has been enhanced thanks to Housefax, a leader in residential property information products, and Jennifer Young Homes, the number one Keller Williams Agent in Virginia.
Jennifer Young, CEO and licensed realtor, recently launched a new campaign to leverage the Housefax brand while distinguishing her team’s services. Serious homebuyers working with the Jennifer Young Homes Team can now request a free Housefax Report before writing a contract to help them save both time and money. Young is a subscriber of Keller Williams Housefax PRO, a customized subscription plan for Keller Williams Agents.
Attending an Open House, or several, this weekend? House hunting can quickly turn from fun to daunting by house number three. But it doesn’t have to be. Here’s our list of essential items to bring with you to your next Open House. You’ll get the most out of your visit with a little prep and a few common household items.